I wanna show you something.

Most of the sales training being pushed online right now is built around selling coaching programs, courses, or some other form of info.

And look, some of those principles definitely carry over.

But selling a business owner on investing thousands of dollars into a done-for-you service?

That's a completely different fucking ballgame.

And that's exactly why I put this together.

First, why should you even listen to me?

I'm a closer myself, working for an agency doing around $700k a month, selling done-for-you marketing services to local business owners through cold Meta ads.

And I personally close over six figures in cash collected every single month.

If you think I'm full of shit, here are screenshots of commission rundowns the owner sends me every 2 weeks.

So I'm not some random dude who watched a few YouTube videos, bought a sales course, and decided to repackage the same watered-down bullshit.

This is the exact philosophy and process I've developed and refined through hundreds of real sales conversations with business owners who are investing their own money into a service that's supposed to generate an actual ROI.

Selling DFY services to cold traffic is a different game.

When you're selling coaching or info, a lot of the conversation revolves around getting someone to believe they can achieve a certain outcome with the right guidance.

But when you're selling a done-for-you service?

You're asking a business owner to put thousands of dollars of their company's money into your hands and trust that you and your team can solve an actual constraint in their business.

And if you're selling through cold traffic, whether that's paid ads or outbound...

These people probably didn't even know you fucking existed a few days ago.

They don't know your team.

They don't understand your process.

And half the time, they've already hired some other agency that completely burned the shit out of them.

So when they tell you:

"We've tried something like this before."

"How do I know this is gonna work for my business?"

"I need to think about it."

What the fuck are you gonna do?

Hit them with some clever objection-handling line you saw on Instagram?

That's not gonna magically make them trust you with their money.

You need to actually understand their business, diagnose the constraint that's holding them back, and walk them through exactly why your process and your team can solve it.

And this brings me to the entire philosophy behind how I sell.

Closing is a transfer of conviction.

I understand the problem.

I understand why our process works.

And I understand why it's the right solution for a particular business owner.

My job is to help that prospect reach the same conclusion themselves.

Every prospect has a certain threshold of conviction they need to cross before they're comfortable giving you their credit card.

And when they first hop on the call, especially from cold traffic...

That shit might be practically at zero.

So every question you ask, every part of discovery, every explanation in your pitch, and every objection you handle should be moving them closer to that threshold.

And whenever something stops them from moving forward along that line?

You identify what the actual point of uncertainty is, resolve it, and keep going.

That's it.

It sounds simple, but once you actually understand how to apply it, it changes the way you approach the entire sales conversation.

I went ahead and documented this entire philosophy into a 34-page, in-depth SOP, called:

Mechanics of Closing DFY Services on Cold Traffic.

Very original fucking name, I know.

And alongside that, you're also getting a personal video walkthrough where I go through the entire thing and explain the reasoning behind every part of the process.

Here's what I break down inside.

The 7 Stages of Conviction

First, I break down the seven stages of conviction your prospect needs to move through before they're ready to buy.

So you know exactly what you're trying to accomplish at every stage of the call...

Instead of just blindly following a script and hoping they say yes at the end.

Diagnostic Discovery

How to identify the actual bottleneck in someone's business, get genuine agreement on the diagnosis, and help them understand why the shit they're currently doing isn't solving it.

Because if you can't get someone to agree on what's actually holding them back...

How the hell are you supposed to convince them your service is the solution?

Educational Pitching

This is honestly one of the biggest things I see closers struggle with when selling DFY services.

Because if all you're doing is listing features, talking about your amazing team, and showing a couple of case studies...

You're leaving the prospect to figure out for themselves why any of that is gonna actually solve their problem.

I break down how to explain the actual mechanism behind your service and logically connect it to the constraint you've diagnosed.

So your pitch isn't just a list of deliverables.

It's an explanation of why your process should solve their problem.

The 5-Step Obstacle-Handling Framework

Then I give you my five-step obstacle-handling framework.

How to acknowledge, probe, isolate, resolve, and re-test uncertainty...

Instead of memorizing fifty different word-tracks for every objection under the sun.

We get into what to do when:

Prospects have been burned by other agencies.

They tell you they need to think about it.

They're agreeing with absolutely everything, but you can tell they're full of shit.

They genuinely believe in the solution but are still hesitant to pull the trigger.

Because the goal isn't to win an argument.

It's to figure out what's preventing them from moving forward and actually resolve it.

Frame & Tonality

I also break down frame and tonality.

How to avoid getting that commission breath where the prospect suddenly feels like you're trying to squeeze some cash out of them.

Because the moment they start feeling like you're more interested in getting their money than solving their problem...

You've got a problem.

Follow-Ups That Actually Make Sense

And then there's an entire section on follow-ups.

When you should actually schedule one.

How to isolate the exact blocker that requires another conversation.

And how to stop filling your calendar with bullshit follow-ups where the prospect was never sold in the first place and ends up no-showing your ass.

Now think about this for a second.

If you're taking 30, 40, or 50+ sales calls a month, you don't need some insane improvement for this to pay for itself.

Let's say you're selling a $3,000 offer.

If you apply something from this SOP and it helps you close just one additional deal...

That's over 30x the $97 purchase price.

Now, obviously, I'm not saying you're guaranteed to close more deals just because you bought a Google Doc.

You still have to know your product and actually implement the shit.

But for 97 bucks, you're getting:

The full 34-page SOP.

My personal, in-depth video walkthrough.

And the exact philosophy and mechanics I use to close over $100k every month selling high-ticket DFY services to cold traffic.

Not some generic fucking closing script.

Not a hundred different word-tracks to memorize.

"Oh, what happens if you don't do this?"

"Oh, how do you mean by that?"

Like, bro. Come on.

That shit does not work.

I'm talking about an actual framework for:

Diagnosing business problems.

Building genuine conviction.

Handling uncertainty (not in the bullshit B2C way)

And getting qualified prospects to make confident decisions.

If you're an agency owner or closer selling high-ticket DFY services through cold traffic...

Grab the SOP and in-depth video walkthrough, and start applying the framework to your next sales calls.

Instant digital access. I'll email it to you.
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​FYI, you can also grab 10 of my REAL call recordings to go alongside the SOP for only 100 bucks more.
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​That way you can watch me apply all these concepts with all different types of prospects, on real closing calls.